2004 to 2005 – National Association of Collegiate Women Athletic Administrators

Under the direction of President Alfreeda Goff, NACWAA saw many enhancements and additions, including the growth of the committee structure and the creation of “The Legacy Gift” program.

The committee structure was elevated by creating four new committees: Education and Professional Development, Foundation Fund, Marketing & Communications, and National Convention. This provided an opportunity to involve members more actively in the association and to better support fellow women administrators.

“As women administrators we must continue to support and promote each other; mentor our young people coming into athletics no matter what position they hold; take advantage of professional development opportunities as education is an ongoing process; and finally, we must laugh and enjoy each other and have fun. We are integral parts of one of the finest enterprises in the world” (NACWAA Newsletter Winter 2005).

The Legacy Gift program launched with 14 women who stepped forward to participate in the future of NACWAA. They were the first charter members of the “Legacy Gift Gifters.” Collectively, these 14 women committed over $500,000 to the future of NACWAA.

“As we acknowledge our accomplishments, we also embrace the future … Daring ourselves to be MORE than we are at the moment, to get more involved in the association, and to uphold the faith women in athletics administration have in us. It is not just a matter of embracing the future, but of extending our legacy and continuing to support women in athletics administration—in reaching more of the unreached. Join us in our quest as we make change happen!” (NACWAA 2005 Year in Review).

Other major accomplishments from NACWAA during this time:

• “Fall Forum” was renamed “National Convention” 
• Created and conducted Membership Needs Assessment
• Raised a record $59,438.75 at the Awesome Auction
• The “Inspire You” spring fundraising campaign was implemented
• Implemented the “Get Connected” campaign to better involve members
• The NACWAA logo was trademarked
• Logos were created for all programs and initiatives

NACWAA continued to be committed to recognizing the achievements and successes of administrators working in athletics. Click here to view all NACWAA/ Women Leaders in College Sports award winners.

Alfreeda Goff is one of the most respected women in intercollegiate athletics. She spent 17 years at Horizon League where she served as Senior Associate Commissioner and Chief of Staff before retiring in 2015. During her time at Horizon League, she served on multiple committees for the NCAA including the Division I Women’s Basketball Issues Committee, NCAA Woman of the Year Committee, and the Division I Track and Field Committee.

Prior to Horizon League, Alfreeda spent four years as the Director of Athletics at Virginia State University. She began her career at the University of Pittsburgh in 1977 as an assistant track coach before earning the head coach title in 1976 and transitioning into administration in 1982. 

Alfreeda is a founding board member of the Minority Opportunities Athletics Association and currently serves as a consultant for Spelman Johnson, an executive search firm.